SEO Best Practices for Authors on the Envato Marketplaces

In recent years, SEO has become one of the top priorities of many online businesses. But many people still don’t really understand what it is, and how they can utilize it for their online businesses.

The subtle art of becoming more easily found in a search engine’s results—commonly known as Search Engine Optimization (SEO)—can help you drive a lot of targeted traffic to your item pages. Today I’ll share some tips with you that you can easily implement to drive more visitors to you pages via the various search engines.

Find Keywords that Buyers Actually Search For

keyword

The idea behind getting the right keyword is to choose one that:

  1. has decent search volume,
  2. is not too competitive,
  3. and is relevant to your item.

I’m sure you’ve been given this advice before, but today I’ll show you how to go about doing this with some of my favorite tools. Most of these tools are fairly easy to use, and you can easily find lots of tutorials and how-to guides on using them.

Gather Keyword Ideas

You might have noticed that when you type something into a Google search, you’re given some suggestions. These are trending and popular searches.

Here are some tools that can help you to use these suggestions to get keyword ideas:

  • Übersuggest will help you export the suggestions into an Excel file, where you can use Adwords to pull up the search volume for those keywords.
  • Soovle will help you get some keyword ideas by pulling suggestions from various services.
  • Google Trends will let you see keywords that are becoming popular, and try and capitalize on them before everyone tries to rank on them.
  • Keyword Tool helps you generate over 750 keywords from Google autocomplete.

Exciting News From Marketplaces Support

Hi Everyone!

Envato Marketplace Support has some exciting news. We’re implementing a new Support Centre. Yay! This means we’re changing the system we use to handle all your Marketplace support requests.

The current system that we use is outdated, and in order for us to continue towards our goal of providing an awesome customer experience, we need to upgrade.

We want this transition to be as seamless for you as possible so we’ve been working hard to ensure this happens. There won’t be any change to the actual process that you go through in order to log a Marketplace support request with us, however, you will start to see some aesthetic changes to the way some of our communication looks.

Initially you will notice changes to our “submit a ticket” page. It used to look like this…

 

Violin

 

We are going live with our shiny new system today (Thursday 19th June AEST). At this stage our Knowledgebase will remain unchanged, but don’t worry, we have plans to move that over too.

You’ll also notice some changes to the way our e-mails are formatted. We still have support requests in our current system, and will keep working through these until they are resolved rather than move existing requests over. So, if you have submitted a request over the past few days and then submit another one now, you’ll probably see some differences in the way they look.
Don’t panic! It’s completely normal! 🙂

We’re really excited that we’ve been able to implement this initiative and hope that you enjoy your new experience with us. If you have any questions, or notice anything that doesn’t quite look right please don’t hesitate to contact us.
Thanks